Hey 20 Somethings!
So the lovely ladies at Rubybox sent me the new Nice ‘n Easy hair dye to try out. I picked the shade Light Auburn, as I like my hair (which is naturally very dark) to have a reddish tone to it.
Check out my video review here:
This product is armed with a new formula that does not damage your hair. Which sounds too good to be true- because DIY hair dyes are infamous for causing hair damage. But the new Nice ‘n Easy formula has conditioners IN EVERY STEP- so no matter where you are in the process, you can rest assured your hair is being cared for.
They’ve also gone out of their way to ensure their product is allergy safe and that it provides 100% grey coverage for all my over 20 Somethings out there!
First Impression:
The packaging is beautiful, the bottles are decorated with a floral pattern and it’s clear a lot of time went into this design.
It smells amazing- I’ve never used a dye that smells this good. It’s better than any shampoo I’ve used.
Application:
Application is quick and easy, thanks to the squeeze nozzle on the application bottle. Though they’ve made an effort to create a sweet smelling dye, it is still hair dye and the typical hair dye smell does come through but it’s complimented with floral tones so it’s not overbearing.
It’s recommended to be left in for 25 mins. I usually like to add on an extra ten minutes to the recommended time- due to my dark hair.
The conditioner is amazing- after just two minutes my hair felt smooth and conditioned and was super easy to comb through afterwards- plus it doesn’t leave you with that “after-dye” hair smell.
The box promises a “non- drip application” – I did find that I did mess quite a lot while applying. But once the product is in your hair, it doesn’t drip.
The Verdict:
I’m very impressed with this product. This is my first time using Nice ‘N Easy- my hair doesn’t even feel like it’s been dyed because it’s looking and feeling so healthy after my application.

The colour didn’t achieve exactly what I was hoping for, but I think that was just my mistake when choosing. Next time I’ll choose a lighter shade, which will have a better impact on my naturally dark hair. This product wins at smelling like a dream. And I will definitely be using it again in future.
Until Next Time!
Nadine